- Portfolio Project: INIFD Kanpur
- How I Helped Them : Landing Page Development, Social Media Optimisation and Management, Google ads, Facebook & Instagram Ads.
Project Description: Working in collaboration with INIFD Kanpur has been an exciting journey focused on enhancing their online presence and outreach. Through a multifaceted digital strategy, we’ve amplified their brand visibility, improved engagement, and optimized conversions across various platforms.
Landing Page Development
Developed an intuitive and informative landing page (inifdkanpur.in) aimed at delivering a seamless user experience. Focused on highlighting the institute's strengths, courses, and key offerings to convert visitors into potential leads.
Social Media Management
Implemented an effective social media management strategy to maintain a consistent brand voice and content theme across platforms. Regularly curated engaging content, facilitated community interaction, and optimized posting schedules for maximum impact.
Facebook & Instagram Ads
Devised engaging and visually appealing ads for Facebook and Instagram to captivate the audience's attention. Employed precise audience targeting and compelling ad creatives to boost brand awareness and engagement effectively.
Google ads
Crafted targeted Google Ads campaigns tailored to INIFD Kanpur's unique offerings. Leveraging strategic keywords and audience segmentation, we've driven traffic to their website while maximizing their return on investment.
Landing Page Design
Collaboration with INIFD Kanpur extended to the creation of a dynamic and user-centric landing page, inifdkanpur.in. The primary goal was to craft an engaging online destination that not only represented the institute's ethos but also served as a conversion-focused platform.
Social Media Management
A comprehensive approach to social media optimization and management for INIFD Kanpur involved crafting a compelling online presence across various platforms. Through strategic planning and consistent engagement, we aimed to amplify the institute’s brand identity and foster meaningful connections with the audience.
Google Ads, Facebook, and Instagram Advertising
Our commitment to INIFD Kanpur’s success through digital advertising remains steadfast. We’re dedicated to refining strategies, exploring new ad formats, and leveraging analytics to continually optimize campaign performance across Google Ads, Facebook, and Instagram. Our aim is to drive even greater results and sustained growth for the institute.
Performance Highlights
Our collaboration with INIFD Kanpur has yielded impressive results across multiple key performance indicators, showcasing the efficacy of our digital strategies and campaigns.
Increased Website Traffic:
Through targeted Google Ads campaigns and engaging social media content, we witnessed a substantial surge in website traffic. The implementation of optimized landing pages and compelling ad creatives led to a significant uptick in visitors exploring INIFD Kanpur's offerings.
Enhanced Brand Visibility:
Across Google Ads, Facebook, and Instagram, our efforts resulted in heightened brand visibility. The strategic alignment of ad content and precise audience targeting expanded the institute's reach, attracting a more diverse and engaged audience interested in fashion and design education.
Improved Conversion Rates:
Our focus on conversion optimization and user-centric design elements on the landing page facilitated a noteworthy increase in conversion rates. Visitors were effectively guided through the site, resulting in a higher rate of inquiries, potential leads, and enrollments for INIFD Kanpur's courses.
Elevated Engagement Metrics:
On social media platforms, our content strategies led to increased engagement metrics. Higher interaction rates, including likes, shares, comments, and active participation, contributed to a thriving community around the institute's brand.
Sustained Growth and Future Plans:
The cumulative impact of our efforts reflects sustained growth in brand recognition, user engagement, and lead generation for INIFD Kanpur. Moving forward, our commitment remains steadfast in refining strategies, exploring new avenues, and leveraging data-driven insights for continual improvement and greater success.
